Story
The IMHERE idea was born when the two old friends Björn and Jens visited a bar in Stockholm and noticed that the other guests were stuck to their phones and thus were kind of disconnected from each other. What if there were an app which took the guests back to real life? An app which would offer people a chance to capture the moment and meet new people, only present at the place. Just then Björn and Jens decided to create a right here and right now chat app and name it IMHERE. Luckily the two friends had many years of collective experience in branding, digital marketing and beverage brand activation. A couple of days later the company CapLab AB was founded and the IMHERE development team was put together.